Instructor: Amy Isaman
Maximum Enrollment: 10
Class Term: 01/13/2021 - 02/08/2021
SCN Member: $128.00
Class synopsisHave you ever considered starting a blog but had NO idea where to start? There are the questions of what to write and how to structure it, as well as all the technical considerations. But, blogging can be a fabulous way to share your writing with an audience, explore and express your thoughts and opinions, share your expertise, connect with others, and have fun with your writing.
In this four week class, we will clarify the differences between a blog and a website, narrow down and choose the focus for your blog, create a bucket of ideas for future posts, and write and revise your first post (or two).
Identify your audience, niche, and purpose for your blog, Identify the overall topic you'll focus on, Generate topics for multiple blog posts, Write and revise your first post
Class communication methodThis course will be taught "live" on Zoom. Each class will begin with content/lecture. We will also have time for sharing, brainstorming, coaching, and questions. Written work will be submitted to the group page for feedback from other writers and the instructor. The Blogging course will be held live, on Tuesdays, Jan. 12, 19, 26, and Feb. 2 at 4 pm PST/7 pm EST. After the first course, if the group would like to select an alternate time that works better for everyone, we can do that. You'll receive all of the Zoom information to join the class after enrolling.
Unit 1 – Choosing Your Focus
In this first session, we will focus on discovering the purpose of your blog, your overall topic, and your audience.
Unit 2 – Developing Your Content
A blog is a long-term writing commitment, so you need a content (or editorial) calendar. This week, we’ll focus on specific strategies to come up with ideas and angles for a variety of different posts. We’ll also cover the types of blog posts you can write.
Unit 3 – Writing Your First Post
Like any genre of writing, a blog post has specific features that you need to keep in mind. This week, we’ll review how to write for the web and draft your first blog post. You will share it for review and feedback in the group.
Unit 4 – Getting Ready to Publish
The goal of your blog is to actually have readers read your posts. So, this week, we’ll make sure your posts are pulling those readers in and readers are sticking around to read them. We’ll focus on writing headlines, revision strategies, using images effectively, and a basic intro to optimizing your post for search engines.
Class time commitment2-3 hours per week, including the live teaching session
Amy Isaman, M.A., has taught writing and English for most of her career. She’s also been blogging for almost a decade. It was through blogging that she rediscovered, explored, and developed her own voice and finally found the confidence to follow that dream to write novels that she’d had since she was a little girl but had buried. After landing a fancy NY agent who didn’t sell that first novel, Amy embarked on the path of self-publishing. She’s now published two novels, with a third coming winter 2021.
Amy also currently coaches aspiring authors on their own books and teaches writing and creativity workshops