Pre-Conference Workshops

Stories From the Heart

Writing a memoir? Planning to publish your lifestory or a novel? Our pair of back-to-back Friday afternoon workshops will give your work a powerful boost and help you find the right path to publication.


Debra Winegarten

Marketing & Promotion Strategies that Increase Book Sales

Book marketing is a completely different skill set from book authoring. Debra L. Winegarten demystifies this process, breaking the marketing mystique into manageable steps. She has worked both sides of the aisle—as an award-winning author and as a successful publisher. Her hand-selling skills are legendary. Not only will you learn the marketing life-cycle of a book, you will design and develop a road map for marketing your book(s).

This extraordinary workshop will help you:

  • Generate a list of at least 5 new potential buying audiences;
  • Learn how to make specific requests that produce results;
  • Begin to turn your trepidation of asking to be supported into triumphant excitement;
  • Write at least two cold-calling email and voice scripts to use in your marketing efforts;
  • Write at least one 50-word "elevator" speech to sell your book;
  • Demonstrate your ability to be your book's champion;
  • Generate a list of 3 other champions for your book.
  • Learn how to sell books by the box, case, trunk, and boatload.
  • Understand the progression of book marketing, starting 6 months before your book is released, and for two years afterwards.
You will be inspired to use the methods you learn in this workshop to increase books sales. Go here to register.


Len Leatherwood

How to Improve Your Writing and Get Published: Flash Fiction and Flash Memoir

Explore the fundamentals of flash, pieces under 1200 words, and the growing demand for both flash fiction and flash memoir in print and online. Discover the benefits of writing flash for greater clarity, succinctness, and resonance in both shorter and longer pieces.

Nationally honored writing teacher and Pushcart nominee, Len Leatherwood has published flash fiction/flash memoir in flashquake, longstoryshort, All Things Girl, SCN's True Words Anthology, Provo Canyon Review, A Cup of Comfort Cookbook, and numerous literary journals. Incorporating short lecture and writing practice exercises, Len will show participants the ins and outs of this popular genre as well as share with them current publishing opportunities. Other benefits include the following:

  • Understanding and applying elements of flash
  • Writing with greater precision, authenticity and tone
  • Using flash techniques in longer pieces of writing
Go here to register.